Mobile Coupons
M-coupon is a coupon on mobile which is similar to a paper printed coupons to receive discounts or loyalty points on product or service purchase. As the number of mobile phone users are increasing everyday the mobile coupon is getting familiar among mobile phone users and works as the same way as of printed coupons. How M-coupon works? M-coupons are classified into two types as Mobile Text coupon and Mobile Bar-coded coupon. Mobile text coupon is a very simple way to send mobile coupon to the consumers. Almost all the mobile phones support text messaging so the enterprises can reach all consumers who use mobile phones at a very low cost. Mobile bar-coded coupon is a another way to send mobile coupon to the consumers. The SMS contains a WAP link where the mobile user can download the mobile bar-coded coupon. Mobile bar-coded coupon can reach the consumers mobile phone which is internet enabled. However most of the mobile phones from basic to higher end models are internet enabled mobile bar-coded coupons can reach a huge number of mobile phone users.
Any offline coupon campaign can be done in mobile coupon campaign. N number of options can be created to run a mobile coupon campaign. The companies can go with the same offline coupon campaign on mobile coupon campaign such as,
- Price discounts
- Free product trial offerings
- Cross selling offers
- Free service offers
- Buy 1 get 1 free kind of offers
Some of the benefits on sending mobile coupons:
- Increase customer walking in to your store.
- Build brand loyalty.
- Customize offers to specific target customers.
- Build database for future marketing campaigns.
- Offer rewards based on redemption and referrals.
- Track results by customer, the exact time and purchase location.
Mobile coupon campaign manager
The companies will manage the coupon creation and campaign creation. They can create either a PUSH campaign which will deliver mobile coupons to targeted customers or Pull campaign where customer requests for a coupon by sending a text with a unique keyword to a short code or both the campaigns can be created for the same coupon.
The companies can maintain a database of customers and subscribers who opt in to receive mobile coupons regularly which can be maintained in different groups.
Coupon generator
The companies can choose text or barcode coupon. Promo code or bar-code will be generated using coupon generator. Promo code is used in text coupon while the digital coupon is inclusion of a picture and bar-code. Serialized or viral coupons can be generated.
Monitor campaigns
The companies can monitor the launched campaigns performance based on following metrics,
- Number of coupons sent
- Number of coupons used
- Number of coupons delivery failed
- Customer shopping frequency
- Customer shopping behavior based on various attributes.
